Products & Solutions For Rented Email List Data
The patent pending QLS2 SaaS platform offers easy-to-use, easy-to-execute solutions to challenges and needs in rented email list data that have been unanswered in the industry for decades.
The Challenges
When you hand off your HTML for your email campaign to be blasted to a rented subscriber list controlled by a third-party, chances are that you’ve handed off all control as well. There’s no way to positively impact your ROI and no visibility into your metrics fast enough to adjust your campaigns. In these scenarios, third-parties hold all the keys to your email campaign.
When you finally do get your metrics from a rented list or third-party blast, it’s often incomplete, painstaking to decipher, offers little to no identifiable data on the users who’ve interacted, and in some cases, questionable as to the validity of the results. The campaign is basically over — along with any opportunities to improve on the overall performance.
When you hand off your HTML for your email campaign to be blasted to a rented subscriber list controlled by a third-party, chances are that you’ve handed off all control as well. There’s no way to positively impact your ROI and no visibility into your metrics fast enough to adjust your campaigns. In these scenarios, third-parties hold all the keys to your email campaign.
When you finally do get your metrics from a rented list or third-party blast, it’s often incomplete, painstaking to decipher, offers little to no identifiable data on the users who’ve interacted, and in some cases, questionable as to the validity of the results. The campaign is basically over — along with any opportunities to improve on the overall performance.
Our Solutions
Real-time email metrics regardless of blast origin
Real-Time Metrics
Having access to the real-time metrics of your campaigns means you can identify trends in your audience’s tendencies on which days and what time of day they convert best. Being able to view performance over time gives you superior insights over snapshots provided to you in instances of rented lists or third-party blasts.
A/B testing and optimization regardless of blast origin — all in one HTML
A|B Testing
Setting A|B testing before or anytime throughout the life of the campaign – even when you’re not the one blasting – gives you the ability to maximize effectiveness and increase your ROI. The system will set a “winner” based on the parameters you’ve designated, making the test fully automated.
Our A/B testing functionality allows you to test several variable creative links (images and video only, at present) simultaneously regardless of who blasts to your audience, with just one HTML file.
User info on opens, clicks, and conversions regardless of blast origin
Identifiable Information
Knowing who your audience is and how strong a lead is can be invaluable. Being able to match unique information that identifies these individuals in your existing database help you customize and craft future campaigns to match interest levels and unique variables.
Team Access
Team members and clients can have their own access to individual campaign metrics.
Our Solutions
9 in 10 global client- and supply-side marketers agree that "real-time marketing is essential as behavior, device, place, and time come together."
– Econsultance/Monetate
Respondents claim an average uplift in conversion rates of 26% from real-time marketing activities. Conversion rates aren’t even considered the main benefit of real-time marketing, although more than 7 in 10 respondents feel that they are a primary benefit. Most commonly, company (84%) and agency (82%) respondents indicate that the main benefit is a better customer experience (which happens to be the most exciting opportunity for many marketers this year).
